According to a statistic shared by American Express at last weekend’s Food & Wine Classic in Aspen, 87% of operators believe technology can help them attract more customers to their restaurants. With new solutions and innovations popping up constantly, how can restaurateurs stay focused and get the most out of their tech investments?
Chef and restaurateur Tyler Florence moderated a panel with some of the most tech-savvy leaders in the business: Michael Jacobs, partner at Corner Table Restaurants, which includes The Smith and Jane; Nicolas Jammet, co-founder of healthy salad chain sweetgreen, and Maureen Cushing, Vice President of IT for Union Square Hospitality Group and co-founder of the TechTable Summit. Here’s are some of the highlights from a candid discussion of the hottest topics in technology and hospitality.
We’re entering a new era of data mining, Michael said. First, everyone wanted data but couldn’t access it; now, restaurants have access to more data than they know what to do with. It’s overwhelming.
The next wave, he predicted, will be the “artificial intelligence” phase, when operators receive actionable data via systems that don’t require endless mining.
2. Customer Relationship Management
Maureen said that USHG is using “little data,” not big data, focusing on a few dedicated systems and platforms. The group uses OpenTable as a customer relationship management (CRM) tool to aggregate and share guest notes and build relationships with repeat customers.… Read more