In the age of Instagram, your restaurant design matters. Allison Cooke is the director of hospitality design at the architecture and design firm CORE, where she’s worked with clients like the Garces Group Jose Andres’ Think Food Group. Here, she shares tips for creating Instagram-friendly restaurant spaces.
Instagram, Instagram, everywhere! It — along with other social media platforms — can be a powerful promotional tool for restaurants. Nothing is better than your customers becoming your cheerleaders. Not only is it a more authentic, grassroots way of promoting yourself, but it also gives you raw third-party validation that future customers can see for themselves.
Diners love to photograph their meals, their surroundings, and of course themselves, and to post images for all their followers to see. So how can you as a Food & Beverage owner benefit from today’s selfie-loving customers? Start with an Instagram-friendly space!
Here are six pointers to make sure you aren’t missing out on critical photo ops: