When it comes to social media marketing, Instagram is a restaurant’s best friend. Everyone loves to look at pictures of food! The big challenge is dedicating time and being consistent in your posting to reflect your brand and portray your restaurant in the best possible light.
New York City’s Barbuto boasts a an impressive 47.2k followers on Instagram. (Of course it doesn’t hurt that Chef Jonathan Waxman has some publicity power of his own, but it’s worth noting that his account has about half that many followers.) In fact, the @barbutonyc is managed by Jennifer Davidson, Barbuto’s GM — and she shared with us some of her top tips for taking great photos, growing an audience, and interacting with fans. Read on!