Your email database represents your biggest fans and, likely, your restaurant regulars. Who better to fill the house during the most celebratory time of the year?
We gathered some of our favorite email communications we received from restaurants last month so we can share their successes and give props for marketing done right. But first, a few email dos and don’ts we learned along the way:
- DO be playful. Clever animations and festive (not cheesy!) subject lines show you’re in the holiday spirit. Wish readers well so the message isn’t all about you.
- DON’T feature recipes. Focus on inspiring your guests to come celebrate with you, not recreate your chef’s dishes at home.
- DO spotlight your team. Make it personal. Introduce guests to the people behind the food and space they love to deepen their connection to the restaurant.
- DON’T bombard them with content. A little goes a long way. As you’ll see below, including multiple restaurants and occasions in a single communication can work beautifully.
- DO make reservations front and center. It sounds obvious, but make it as easy as possible for people to book tables — avoid burying reservations links.