At OpenTable, we are always looking for new and innovative ways to connect people with amazing dining experiences around the world. We’re especially excited to help diners discover new restaurants and help them experience restaurants before they ever step in the door.
For years OpenTable diners have requested a way to get a taste of a restaurant’s food before booking a table. Our research shows diners have a biological reaction when they see evocative food photography — food porn leads to higher levels of endorphins and oxytocin and, ultimately, pleasurable experiences.
Today, OpenTable is thrilled to announce the release of OpenTable Taste™, a groundbreaking new way for diners to experience the food photos they love. With the OpenTable iOS or Android app, they can now sample your restaurant’s food directly from their phones — all they have to do is lick. Our engineers have developed an advanced algorithm to map out tongue taste buds, then engage with them to recreate the flavor profiles in their brains. This technology send signals to their brain, meaning for the first time in history people can taste food photos through their phones.