A busy restaurant doesn’t just happen on its own. Success in this industry requires that your restaurant stays top of mind for diners — and that’s where OpenTable comes into play.
Just ask Dan Simons, owner of Farmers Restaurant Group, which operates Founding Farmers, Farmers Fishers Bakers, and Farmers & Distillers in the Washington D.C. area. Founding Farmers is the #1 highest cover-driving restaurant on OpenTable, so if anyone knows how to maximize the power of our network, it’s Dan and his team.
“I love the people, but I love the data,” he says. Adds Founding Farmers Marketing Director Meaghan O’Shea, “Any time you can make a decision that’s based on the facts and not necessarily just gut instinct, you’re going to feel more confident with it.”
Dan and Meaghan credit OpenTable’s software for driving up their cover counts via offers, promotions, and what Dan calls his “outsourced marketing department with a big digital footprint.” We help bring them in, so his team can focus on creating amazing experiences that will keep them coming back again and again.
Watch the video below to see how Dan and Meaghan put the OpenTable marketing engine to work.