Let’s Raise the Glass is a national campaign to support individuals and nonprofits in California affected by the devastating October wildfires. With the support of OpenTable, WPP, and prominent restaurateurs across the country, we invite you to join us in donating a portion of your wine sales during the month of November and December 2017 (amount at your discretion).
Let’s Raise the Glass was inspired by Charleston Grill sommelier Rick Rubel with the help of general manager Mickey Bakst as a single restaurant’s effort to donate a portion of the proceeds from every glass or bottle of California wine sold. “Throughout my career, the wineries have always been there to help us with our charitable efforts,” said Bakst. “Now, it’s time for the restaurant community to step up and support the industry that is so essential to our businesses.”
Bakst, along with Daniel Boulud, Sean Brock, Suzanne Goin, and Danny Meyer, are part of the coalition of restaurateurs and chefs who have joined forces with OpenTable in participating in Let’s Raise the Glass, encouraging restaurants to donate a portion of their wine sales through the end of December to the Let’s Raise the Glass Fund, whose proceeds will benefit the Sonoma Resilience Fund and Napa Valley Community Disaster Relief Fund. The coalition is also being supported by WPP agencies: MiNY, Wavemaker, H+K, and Kantar.
Fill out the form here to sign up. Your restaurant will be added to the website along with all of the other participants.