In the months and weeks leading up to the winter holidays, we’ll be sharing tips to help restaurants prepare for the busiest time of the year. Check back for more ways to make this your best holiday season yet, and see all of our tips here!
During the slam of the holiday season, email can be one of the most useful tools in your restaurant’s marketing arsenal. Social platforms like Facebook, Twitter, and Instagram are, of course, great for generally spreading awareness about specials and events, but there is no better way to directly reach a customer than sending him or her an email.
As the holidays tend to be the most lucrative period for restaurants, email provides a great opportunity to capitalize on the increased interest in dining out over the last months of the year. In other words, being able to send good emails to your customers can be the difference between a great holiday season and an exceptional holiday season, sales-wise. Take a look at these best practices for making the most of your season’s (email) greetings. [Read more…]