Dining out, like virtually every area of life, has been transformed by technology. Restaurant discovery, reservations, social sharing, ordering food, mobile payments… the list goes on. But in an industry in which hospitality, the experience itself, is paramount, could we go too far?
At OpenTable we sit right at the intersection of food and tech, which makes us highly curious about what people want, and don’t want, from technology when they dine out. So earlier this year we conducted a survey of over 6,000 U.S. consumers to get their honest thoughts on the topic (side note: our response rate was an almost- unheard-of eight percent. People were really eager to give their input).
We’re very excited to unveil the findings in our new e-book, “Technology and Dining Out 2015,” in which we share real feedback from real diners concentrated in ten metros around the US. Topics covered include: