The Farmers Restaurant Group is a powerhouse in the Washington, D.C. area. Over the last nine years, they’ve opened three locations of the hyper-popular Americana infused Founding Farmers (D.C., Tysons Corner, Virginia, and Potomac, Maryland), as well as the sister concepts Farmers Fishers Bakers and Farmers and Distillers.
For their first restaurant outside the DMV (D.C., Maryland, Virginia), the group considered a few potential locations, including downtown Philadelphia and Boston. Ultimately, they decided on King of Prussia, Pennsylvania, just north of Philadelphia. “I saw a really good recipe there,” says owner Dan Simons. “There’s a mindful population that was paying attention. There is a demand for food, yet it’s all corporate chains. And so, I felt there was unmet demand for an independent restaurant.”
The geography was a strong factor. “It was the best market for us that our people could still drive to,” explains Simons, who clocks the ride between his home outside the District to the latest location at just under two and a half hours. “I want to keep the talent close to the guest.”
The new restaurant is powered by a combination of locals who trained at one of the D.C. locations over the last year, alongside veterans from the concepts who moved up to the area. “You need to take it slow,” says Simons. “It’s like farming. It takes time to produce a Founding Farmers caliber chef or bartender.” [Read more…]