From happy hour specials to prix fixe menus, promotions are a great way to reach a new customer or bring people into your restaurant during slow times. Because the Garces Group operates more than a dozen restaurants concepts in Philadelphia and beyond, we asked Vice President of Restaurant Operations Scott Steenrod for his top tips to make new promotions work effectively. Read on!
Gregg Rapp is a “menu engineer,” which means he consults with restaurants to make their menus more profitable by designing them with visual and verbal psychology in mind. He’s spent the last 30 years helping restaurants grow profits and increase customer loyalty and frequency — often just by changing the presentation of what’s already being offered. We sat down with Gregg to hear his list of Dos and Don’ts for restaurant menus.
For today’s tip, we turned to Brian Reccow, Director of Operations at Lolinda and El Techo de Lolinda in San Francisco. His restaurants are part of a larger group ( including Beretta, Starbelly, and Delarosa) known for their success in business and operations, so we asked Brian to share his advice for managing a restaurant budget. Read on for his best practices!