Sometimes chefs need to get out of their own kitchens to grow their audience — and business. The team behind Foreign & Domestic in Austin, Texas created Indie Chefs Week to start a dialogue between chefs across the country. Their events bring young, aspiring chefs to their restaurant in Austin and beyond, sharing venue spaces and audiences to reach new customers. The flagship event is a face-to-face meeting of 30 chefs, who come together in a single venue to prepare multi-course meals for guests.
From happy hour specials to prix fixe menus, promotions are a great way to reach a new customer or bring people into your restaurant during slow times. Because the Garces Group operates more than a dozen restaurants concepts in Philadelphia and beyond, we asked Vice President of Restaurant Operations Scott Steenrod for his top tips to make new promotions work effectively. Read on!
There’s an art and a science to choosing the right music for your restaurant — and Jeremy Abrams has mastered it. He’s the co-founder of Audiostiles, a music consulting company that creates customized playlists for restaurants, hotels, retail stores, and more. Here, Jeremy shares his top tips for creating a killer restaurant soundtrack and shares a new playlist exclusively for Open for Business.
Getting involved with a charitable cause isn’t just good for the community — it can grow your business, too. We asked Tori Tsu, who heads up OpenTable’s Social Impact program, to share her tips for restaurants looking to give back. From charity dinners to special events and volunteering, here are a few ways you can make a difference.
Before he joined OpenTable, Charlie Roberts spent a decade working in restaurants in the San Francisco Bay Area — he was a GM at Oliveto in Oakland and also held positions at Aperto and NOLA. After two years as an OpenTable Account Manager and another year as a Sales and Restaurant Relations team trainer, Charlie is a pro at helping restaurants maximize their reservation books. We asked him for an insider’s tricks of the trade to get the most out of OpenTable.