With the holiday season in full swing, restaurants are juggling their typical service (already busier than ever) with private events, from intimate dinners to corporate parties and celebrations. At The Vestry in San Francisco, these events run the gamut. That’s largely because the restaurant shares a roof with The Chapel, one of the premiere music venues in the city.
“We’re able to host lots of events under the same roof — we’re a one-stop shop for folks who want to dine, see a show, or even get married,” says RaeAnne Turner, Director of Sales & Marketing.
The Vestry just turned four years old, and RaeAnne says the events program has taken off during that time, growing from 15-person dinners to full venue buyouts. This year they’ve hosted corporate groups and gay pride events, as well as a Dia de Los Muertos-themed wedding. “It was an unexpected major component of what our business model has become now,” says RaeAnne.
Here, she and Paul Chalker, who heads up marketing and PR for The Vestry and The Chapel, share their top tips for pulling off exceptional events and taking your program to the next level. [Read more…]