As February comes to a close and the temperature turns a few shades higher, it can only mean one thing for the restaurant industry: the winter sales slump is almost over. Hooray! While it may not be fully into the new season, now is the time to think about preparing for the uptick in traffic and revitalizing your spot (and staff) for the warmer weather. Here are a few actionable ways that you can make the jump into spring that much smoother.
1. Get your outdoor patio in order. The minute the temperature inches above 60 degrees people will be clamoring to sit outside, so make sure you’re ready. Take out the patio furniture (and replace anything that’s looking worn down), and don’t forget to Mother Nature-proof your set-up with umbrellas, bug zappers, and fans, if you’re somewhere particularly hot.
2. Refresh your drinks menu. Out with the Hot Toddies, and in with the seasonal beers and cooling cocktails. Alcohol sales are most likely the backbone of your business — and warmer weather means more people will be out to socialize — so it’s worth going the extra mile to promote your new drink offerings on social media, or with a press preview.
3. Up your outdoor signage game. Take advantage of the increased outside foot traffic during the spring and make your restaurant stand out with colorful, creative signs that will bring locals through the door. A no-brainer is the classic chalkboard sign, which you can use to advertise happy hours or any other seasonal promotions. [Read more…]