Fact: most restaurants don’t have a mobile website, which means they’re missing out on one of the most important tools for bringing in customers. Mobile sites help you rank higher in search engines and provide a better experience on the small screens of smartphones — which is a big deal when nearly 75% of consumers choose a restaurant based on search results. A mobile site isn’t so much a distinct website as it is a different skin for your existing desktop site; it makes the most important information from your website easy to see, read, and navigate on the go, with a larger text size and simplified layout and navigation.
Getting involved with a charitable cause isn’t just good for the community — it can grow your business, too. We asked Tori Tsu, who heads up OpenTable’s Social Impact program, to share her tips for restaurants looking to give back. From charity dinners to special events and volunteering, here are a few ways you can make a difference.
Even after a successful opening, continued press coverage is the key to keeping up momentum around your restaurant. If anyone knows how to send a great media pitch, it’s Andrew Freeman. As President of Andrew Freeman & Co., a San Francisco-based restaurant and hospitality consulting firm, he’s represented clients such as Hopscotch, Gitane, Perbacco, La Urbana, and the Golden Gate Restaurant Association. Here, he shares an insider’s tricks of the trade.
When guests come in to eat at your restaurant, why not let them shop, too? Making branded merchandise gives you another way to connect customers with your business and expand the reach of your business. We asked Ursula Viglietta, Creative Director at Brooklyn’s Momofuku Milk Bar, for tips on making great swag — read on!