There’s an art and a science to choosing the right music for your restaurant — and Jeremy Abrams has mastered it. He’s the co-founder of Audiostiles, a music consulting company that creates customized playlists for restaurants, hotels, retail stores, and more. Here, Jeremy shares his top tips for creating a killer restaurant soundtrack and shares a new playlist exclusively for Open for Business.
Fact: most restaurants don’t have a mobile website, which means they’re missing out on one of the most important tools for bringing in customers. Mobile sites help you rank higher in search engines and provide a better experience on the small screens of smartphones — which is a big deal when nearly 75% of consumers choose a restaurant based on search results. A mobile site isn’t so much a distinct website as it is a different skin for your existing desktop site; it makes the most important information from your website easy to see, read, and navigate on the go, with a larger text size and simplified layout and navigation.
Getting involved with a charitable cause isn’t just good for the community — it can grow your business, too. We asked Tori Tsu, who heads up OpenTable’s Social Impact program, to share her tips for restaurants looking to give back. From charity dinners to special events and volunteering, here are a few ways you can make a difference.
Even after a successful opening, continued press coverage is the key to keeping up momentum around your restaurant. If anyone knows how to send a great media pitch, it’s Andrew Freeman. As President of Andrew Freeman & Co., a San Francisco-based restaurant and hospitality consulting firm, he’s represented clients such as Hopscotch, Gitane, Perbacco, La Urbana, and the Golden Gate Restaurant Association. Here, he shares an insider’s tricks of the trade.