Since the launch of Snapchat, every social platform is scrambling to come up with its own tool that allows users to broadcast their lives in real time. Instagram Stories is one of the more successful of those attempts — a user-friendly extension of the popular photo app that essentially does the same thing as Snapchat (even incorporating the image and text overlay functions), just on the Instagram platform. As Instagram is still one of the most influential marketing tools for food businesses, if you’re not already using the Stories tool — it’s time to learn.
How does it work?
Instagram Stories are incredibly user-friendly. Just tap on the “+” sign on the top left part of your Instagram feed, and you’re ready to snap a photo or record video, just as you would on Instagram. You can also pull a video or a photo off of your phone. There are options for captioning your image, as well as adding stickers, or tagging others. You can shoot multiple scenes to string your story together, just as you would in Snapchat. After 24 hours, your story will disappear. [Read more…]