January can be a mixed bag for restaurants: after the craziness of the holidays, it can present the opportunity to hit refresh, take a step back, and evaluate your business. It’s also a time when the weather gets (sometimes a lot) colder, and diners are feeling less inclined to go out to eat after the glutton of the holidays, all of which can mean slower foot traffic.
Don’t let the beginning of the year slump hurt your business! Here are some ways that you can turn these early months into robust marketing opportunities. [Read more…]