Valentina Fine Foods opened in 1991 as a specialty Italian deli in London, but the business has since grown to include new locations, restaurants, and an online shop. Two families — Arcari and Zoccola — founded and operate the business, which is led by co-owners Bruno Zoccola and Fabio Arcari. We talked to the two of them, along with Valentina’s Head of Marketing Tess Young, all about their growth, challenges, and what they’ve learned along the way. Here are five lessons they shared for fellow restaurateurs.
There’s a reason Matt Levine has become one of New York City’s most acclaimed restaurateurs at just 32. As the owner of the food and beverage company indieFORK, which owns and operates Chalk Point Kitchen and The Handy Liquor Bar, he’s known for his ability to attract A-listers with strong branding and innovative marketing and promotional strategies. Here, he shares his top tips for reaching new customers and making sure they want to come back again and again.
Last week’s blizzard in New England saw plenty of restaurants shutter, but not those of Jean-Georges Vongerichten. All of the group’s restaurants remained open throughout the storm — a feat of planning and communication that led us to seek out VP of Operations James Liakakos for more details.
Brunch can play an instrumental role in the restaurant business, bringing more diners in mid-day and giving you yet another way to build up a loyal following. At John Besh’s New Orleans restaurant Lüke, Chef Drake Leonards has created a successful brunch program that guests rave about. Here, he shares tips for building a menu, marketing, and more.
Every year, OpenTable partners with restaurant associations, convention and visitors bureaus, and destination marketing organizations to promote over 150 Restaurant Weeks across the country. Restaurant Week is a program in which restaurants in a metro area offer special affordable menus, from a two-course lunch option to a multi-course tasting experience. It’s a perfect opportunity to draw new diners into your restaurant — and when you wow them, they will become regulars. Make the most of it!