Even after a successful opening, continued press coverage is the key to keeping up momentum around your restaurant. If anyone knows how to send a great media pitch, it’s Andrew Freeman. As President of Andrew Freeman & Co., a San Francisco-based restaurant and hospitality consulting firm, he’s represented clients such as Hopscotch, Gitane, Perbacco, La Urbana, and the Golden Gate Restaurant Association. Here, he shares an insider’s tricks of the trade.
When guests come in to eat at your restaurant, why not let them shop, too? Making branded merchandise gives you another way to connect customers with your business and expand the reach of your business. We asked Ursula Viglietta, Creative Director at Brooklyn’s Momofuku Milk Bar, for tips on making great swag — read on!
Gregg Rapp is a “menu engineer,” which means he consults with restaurants to make their menus more profitable by designing them with visual and verbal psychology in mind. He’s spent the last 30 years helping restaurants grow profits and increase customer loyalty and frequency — often just by changing the presentation of what’s already being offered. We sat down with Gregg to hear his list of Dos and Don’ts for restaurant menus.
Main Street Hub is a do-it-for-you marketing platform for local businesses and has published more than one million pieces of content for thousands of restaurants across the country. Here, their team shares tips and best practices for managing your social channels, growing your audience, and representing your brand in the best possible light.
For today’s tip, we turned to Brian Reccow, Director of Operations at Lolinda and El Techo de Lolinda in San Francisco. His restaurants are part of a larger group ( including Beretta, Starbelly, and Delarosa) known for their success in business and operations, so we asked Brian to share his advice for managing a restaurant budget. Read on for his best practices!