Some of the best technology of today relegates actions that, just a couple years ago, used to take a lot of forethought, planning, or at least a fair amount of attention. Uber (and its transportation ilk) are the best example of how personal technology completely changes behavior patterns. Five years ago, you could not get a car from an app on your phone. Today this is ubiquitous, and expected. (Cue the helpless feeling when a frequent Uber user travels to a city that doesn’t have the technology.)
The emerging on-demand economy has taken off because consumers love the convenience. Tap, click, and you get what you want, when you want it, where you want it — and when it’s time to pay, that happens behind the scenes. The popularity of these experiences has quickly changed our expectations around the service industry. We want easy, fast, pain-free, and very consistent.