How do you measure your restaurant’s success? Last summer, OpenTable acquired Copilot, a powerful service that helps restaurants identify how to grow sales by benchmarking with similar restaurants. Here, OpenTable’s Director of Product (and Copilot co-founder) Eli Chait lists the top metrics you should be tracking and explains how each one reveals new opportunities for your business.
Your website may be the very first interaction a guest has with your restaurant brand, so it’s critical that the site be visually appealing, easy to navigate, and optimized for performance. We asked the team at Squarespace for their top tips on creating a restaurant website (or improving your current one). Here are five simple things to make sure you’re doing right.