You know you have the best burger in town. Do diners?
Today, we at OpenTable are excited to announce that we’re piloting a new feature in Baltimore called Specials, the best way to promote a signature dish or an entire meal. Baltimore restaurants can now list special menus, dishes, and pairings on OpenTable at a great price point so diners can easily discover their dishes. It’s a great way to fill more tables and wow guests with what you do best.
“Of course I signed up for OpenTable specials — it seemed a straightforward way to get strong ROI for my business,” said Alan Hirsch, General Manager at Cosima, one of the restaurants in our pilot. “Promoting our unique specials and signature dishes to diners right at the time when they’re deciding where and what to eat is a powerful marketing lever.”
Already Baltimore restaurants are running specials that run the gamut, from City Cafe‘s burger, fries, and beer for $12 to $30 for a three-course theater menu at Donna’s Cross Key’s. In addition to helping restaurants promote their most popular and beloved dishes, we’re also hoping specials can be a tool to help you experiment with new dishes and see what sticks.
Plus, specials can be a powerful discovery tool. Back to that burger — diners may be looking for it, even if they haven’t found your restaurant yet. Get them in, then get them hooked.
Interested? Learn more about specials here.