The beginning of the year is peak Restaurant Week season, when restaurants across the country put out special menus and offers to bring diners in during these famously slow months. OpenTable is proud to partner with restaurant associations and tourism organizations nationwide to connect more diners with restaurants during these events — a surefire way to boost your traffic.
“Restaurant Weeks definitely drive new diners into restaurants,” says Polly Peak, a Restaurant Week consultant who’s worked with organizations like Los Angeles’ dineL.A. for a decade. “This event provides a platform for restaurants to get exposure to thousands of diners looking to discover a new dining experience.” After that, she says, it becomes the restaurant’s responsibility to keep those guests coming back.
Our data back her up, showing that most Restaurant Week diners are trying a restaurant for the first time on OpenTable. So, how to bring them back? We asked Polly to share some of her top tips for businesses participating in Restaurant Weeks. Find them all below, along with some insights from OpenTable’s own in-house team, and get ready to start turning new guests into loyal regulars. [Read more…]