In a moment when privacy debates and scandals saturate tech headlines, it’s clear that neither businesses nor consumers can take privacy for granted. Every business and industry is being called on to prioritize security, as governments introduce new laws, consumers become more concerned about the implications of data sharing, and news of the latest data breach is trending. So what does this new reality mean for each of us on an individual consumer level?
The answer isn’t to shut off the grid and return to the days of phonebooks and dial-up. In fact, we benefit by giving companies a window into our lives. Without analyzing millions of users and their viewing preferences, our Netflix feeds would be a lot less relevant to our interests. And without implementing location data, Starbucks could never ensure the coffee you ordered ahead is hot when you drive up. As in life, in data there is give and take.
Many of these companies have changed the way we live our lives in ways that rely on the user advantages of smart technology. But no one wants their data used to violate their privacy.
As such, internet companies with endless computing power and data storage share a critical responsibility to customers who entrust us with their preferences, searches, user histories, location information, and more.
At OpenTable, we take this responsibility seriously. Above all, we strive to deliver useful products and services that come from data-driven insights within the parameters of the law and of our values.