Running multiple restaurants is hard work. There’s a unique set of challenges that comes along with delivering personalized hospitality across different locations and concepts, each with unique personalities of their own. To do it well requires an organized management team, expert-level staff training and development, and a clearly communicated vision that permeates company culture. That’s why we’ve developed new features for GuestCenter, OpenTable’s flagship hospitality platform, to make it seamless for operators to manage multiple restaurants within a group.
GuestCenter for Groups provides restaurateurs one centralized platform for an entire business. Operators can control users and access, making sure the right people have the tools they need; get consolidated reservation and guest data across locations; share guest data between locations, to optimize service; and see key performance trends with easy reporting tools.
These enhancements will save you time, illuminate performance trends and fluctuations, and help you deliver better hospitality to every guest who steps inside one of your restaurants.
We talked to two top groups – Denver-based TAG Restaurant Group and Earls, with locations in the U.S. and Canada – to learn how they approach growth, take on challenges, and strive to perfect operations. Read on for three key ways to optimize group management, plus the GuestCenter tools that will help them along the way.
Control users and access at scale.
Restaurant management can be organized in countless ways. At TAG – the brainchild of Chef Troy A. Guard – there are three Directors of Operations, each overseeing a different segment of the business. (One manages the fine-dining concepts, while the others guide the more casual restaurants, some which have multiple locations.) All sit in an office together, and communication between management is critical to the company’s success.
“As a company, we’ve grown so fast in the last five years,” says Sam Haupt, Director of Operations for TAG Burger Bar, Bubu, and FnG. “We’re still very young. As directors, we all talk together, and we try to get all the GMs together. We have quarterly meetings with every single manager.”
Earls, a pioneer in casual fine dining, has 70 locations across the United States and Canada, and management is broken out into 10 different regions. On a corporate level, there’s a whole team of Vice Presidents, regional directors, and regional chefs. Even with multiple offices and time zones, however, there’s plenty of communication that needs to happen between teams.
“All are very involved with each other – there’s a lot of movement that goes on within management between the locations,” says Kristina Melnyk, an IT specialist with the company.
With the myriad combinations of team structures and locations, making sure the right people have access to the right tools and information is essential to the success of the business. The new GuestCenter for Groups tools save operators time by:
- Providing a centralized view of every user in your restaurants and group
- Quickly giving users access to multiple restaurants.
- Allowing the ability to create, search, and edit users across a group
- Customizing access types to control who has access to different parts of GuestCenter