It is almost a given that no matter what type of restaurant you are, on Mother’s Day, you can prepare to be slammed. The holiday has long beat out both New Year’s Eve and Valentine’s Day as the busiest day of the year for restaurants, so if you don’t already have a game plan, it’s time to get one together. Take a look at our top 10 marketing tips for getting the most out of mom’s day.
1. If you don’t offer brunch, add it on for Mother’s Day. A vast majority of the reservation-seekers on Mother’s Day will be looking to have brunch. If you don’t do brunch, now is a great time to advertise Mother’s Day as an exclusive, one-time-only brunch menu to lock down regulars and entice newcomers. Release the menu in advance on your website and Instagram to build up anticipation among potential guests.
2. Make sure you can accommodate kids. With Mother’s Day comes the almost-guaranteed possibility that kids will be plentiful at each table. Stock up on booster seats if you don’t already have them, and be sure to come up with a few kid-friendly combos so you’re not having to customize a meal last-minute for picky children.
3. Flowers are a must — but don’t wait to order them. One of the reasons that people love Mother’s Day is that in many cities, it’s one of the first harbingers of summer and warmer weather. Give your dining room a breezy, summery vibe with lots of flowers, and order extras to give to mothers as they walk through the door. Don’t forget: florists will be in high demand on Mother’s Day, so get your order in well in advance. [Read more…]