In a world where new restaurants concepts are popping up on every block and competition is at an all-time high, restaurateurs need to do everything they can to gain loyal customers. While many restaurant marketing strategies have been around for years, leveraging digital marketing is one of the newer and more powerful ways to boost profits in your restaurant.
Considering that 90% of diners research a restaurant online (more than any other type of business) before deciding where to eat, getting found is important, but it’s only half the battle. What type of information are potential guests finding when they search for your restaurant? Are you showing up in all the right locations?
A marketing grader can help answer these questions, and Upserve has created a restaurant-specific marketing grader geared toward the unique needs of the restaurant industry. They found that restaurants who scored above 95 overall pull in 2x more annual revenue than the average restaurant, so they also provide actionable tips for improving your score.
First, let’s talk about what goes into your restaurant marketing grade.
Why Use a Restaurant Marketing Grader?
A marketing grader is a tool that helps you evaluate your marketing efforts, comparing your marketing against competitors and providing specific opportunities for improvement. Upserve’s proprietary algorithm analyzes everything from your website to social media accounts to online reviews.
Your restaurant’s marketing grade is based on a few key points – data consistency, reviews, social media, and visibility. Upserve scoured publicly available data from restaurants around the United States and analyzed every aspect of their restaurant marketing including reviews, social media “likes” and check-ins, and how consistent the information on their key social accounts are across the three platforms. (Check out the breakdown below for more details.)
As we said above, digital marketing is more important than ever, with over 90% of diners looking to their smartphones for recommendations. Once they open their browser window, your marketing efforts will determine how and if they find you and, most importantly, if they decide to choose your restaurant amongst the other options in front of them.
So why is the restaurant marketing grader geared specifically towards reviews, social media, and restaurant websites?
- 27% of diners say that a restaurant’s website is the most important place to look.
- 68% of millenials trust online reviews, compared to 34% who trust TV ads.
- 84% trust online reviews as much as a personal recommendation.
- 33% would never eat in a restaurant with less than four stars.
How to Use the Restaurant Marketing Grader
To find out your restaurant’s marketing score, all you have to do is type the name of your business into the grader. Once you hit submit, you’ll see your overall marketing score, plus the individual scores for each of the four main areas of data.