You see it service after service: diners connecting with their phones more often than they connect with their dining companions. It’s not just your restaurant, though. A recent OpenTable survey revealed that 85 percent of adults check their phone at least once while dining out. We also discovered that 40 percent of us still get lectured by their moms about their phone time.
For additional marketing exposure and in the spirit of helping to make moms the center of attention this Mother’s Day, we’re inviting restaurants to support the #DiningMode campaign — with or without perks to diners for going into #DiningMode on May 12th. Diners are encouraged to participate in #DiningMode by putting aside their phones and give the ones they’re with the gift of being truly present and connecting over a great meal — and getting to know mom.
If you sign up to promote #DiningMode this Mother’s Day, we’ll give your restaurant an extra boost in the way of increased discoverability via extensive marketing to OpenTable diners to help your restaurant stand out on the busiest dining day of the year, plus if you enroll by April 30th you’ll receive placards and conversation-starter coasters for your restaurant to help create delicious moments of connection for your diners.
With more than 500 restaurants already participating, there is a strong appetite from restaurants and diners alike to disconnect to reconnect this Mother’s Day. “As a family owned and operated business, taking time to be with your family is so important to us. We love the idea of encouraging diners to be present,” said Leanne Gelish, restaurant manager at Mac’s Steakhouse, “Time is the most important gift we can give each other and we’re happy to encourage our diners to put their phone down this Mother’s Day.”
To sign up for the #DiningMode campaign, visit https://restaurant.opentable.com/solutions/diningmode. And for more information about this campaign around connections, go to https://www.opentable.com/diningmode.
*This OpenTable survey of 1,000 adults in the U.S. (18 years or older) was conducted on March 19, 2019.