Dining out, like virtually every area of life, has been transformed by technology. Restaurant discovery, reservations, social sharing, ordering food, mobile payments… the list goes on. But in an industry in which hospitality, the experience itself, is paramount, could we go too far?
At OpenTable we sit right at the intersection of food and tech, which makes us highly curious about what people want, and don’t want, from technology when they dine out. So earlier this year we conducted a survey of over 6,000 U.S. consumers to get their honest thoughts on the topic (side note: our response rate was an almost- unheard-of eight percent. People were really eager to give their input).
We’re very excited to unveil the findings in our new e-book, “Technology and Dining Out 2015,” in which we share real feedback from real diners concentrated in ten metros around the US. Topics covered include:
- How big a role your guests think technology can play at enhancing the dining experience across concepts, from fine dining to counter service
- What diners do online most frequently before they dine out – and what it means for restaurateurs everywhere
- What diners wish they could do using technology prior to the meal
- How diners feel about restaurants researching them in advance online, on the spectrum of ‘creepy’ to ‘cool’
- What details diners wish restaurants knew about them
- How often diners claim to use their phones in restaurants
- The most popular uses of smartphones for meal-related activities while at the restaurant
- What diners think of emerging in-meal technologies like on-table touchscreens and mobile payments
- How diners most commonly use technology following a meal
- How likely consumers say they are to download restaurant-specific mobile apps
- And – possibly my favorite section – some of the most fun answers we received to the open-ended question, “if you could wave a magic wand to improve anything at all before, during or after the dining experience, what would it be?”
Download “Technology and Dining Out 2015” today to get access to fresh insights on the role of technology in the hospitality industry, now and in future. We look forward to hearing what you think!