Online presence is increasingly crucial in today’s tech-driven world, especially for restaurants. Gone are the days when paper menus handed out upon a guest’s arrival would suffice. Today, people are searching for places to eat and certain menu items before even leaving their couch! These researchers want accurate, detailed information at their fingertips immediately.
With SinglePlatform, you can get your restaurant menu online across an expansive publisher network including reputable sites like Google, Yelp, TripAdvisor, Facebook, and Yahoo. Why does this matter? It’s simple — you need to be in the places that people are searching if you want to attract new customers! These search sites are the top places where people are conducting their online research, and SinglePlatform gets your business information in front of them!
Don’t just take our* word for the importance of online menu presence, though. An OpenTable survey concluded that 93% of people view menus online prior to dining out. Beyond that, 49% of people perform local searches without a specific place in mind (BrandRep)! Diners are looking for new places to enjoy a meal and you want to appear in their search queries if you have the potential to be that “Italian restaurant near me” they’re looking for.
Speaking of menus, holidays are special occasions that inspire people to dine out more than usual. People are exploring menu options and making reservations ahead of time when it comes to these celebratory events. Luckily, SinglePlatform has data and insights into the restaurant industry. We explored menu view data for the year 2017 and discovered some very interesting results that we wanted to share with you.
According to SinglePlatform data, the most popular holiday for viewing menus online in 2017 was Mother’s Day, with 2,375,595 views on that day alone! The other top two days for views were the day before and two days before Mother’s Day (the three days totaled over 7.3 million menu views). This goes to show that the holiday is extremely popular for dining out and that people are most likely also making reservations days ahead of time. As a restaurateur, what can this insight do for you? The answer is a lot (and we’ll explain).
Marketing Made Easy
Now that you know Mother’s Day is popular among crowds, get a head start on marketing around it! Build marketing campaigns and promote the event on social media to excite customers about bringing mom to your restaurant. You can even offer exclusive incentives, pre-fixe menus, and other specials to sweeten the deal. Since Mother’s Day always falls on Sunday, people are probably looking for brunch and lunch options. If you’re holding a special brunch event or dinner deal, make sure you let potential customers know well in advance.
Plan for Success
Clearly, Mother’s Day is bound to be a busy one for your restaurant (if you market it correctly, of course). Having this insight can help you prepare for the rush. Consider staffing schedules, food quantity, dining room layout, and overall capacity for both reservations and walk-ins. Of course, don’t forget about updating your menu. You should make sure your offering appeals to crowds of families, whether they’re visiting you for brunch or dinner. Consider taking traditional brunch items like eggs and French toast and putting your own spin on it. Elevate your dinner menu to make it seem special for the occasion. Presenting an interesting, yet classic menu can help you stand out from the competition. Overall, having a solid plan in place can help the day run smoothly (the last thing you want to do is disappoint a room full of moms!)
Give the Specifics
With SinglePlatform you can upload an unlimited number of menus. Take advantage of this to create a specific Mother’s Day menu to showcase special food and drink offerings. You can have your menu posted whenever you’d like, so you can give guests the information they want as soon as possible. You can even post announcements and specials at the top of your menu to highlight any promotion you may be running. Your menu content will be searchable online, so when Steve is looking for “Mother’s Day brunch near me,” you’ll appear as an option (and he’ll be able to quickly scan your menu to see if you have the eggs benedict his mom loves).
Having this knowledge of popular days for menu views gives you an advantage against your competition. You can utilize the information to make actionable business decisions to drive more customers to your door. Plus, with SinglePlatform, you’re getting in front of the people who are searching online for restaurants like yours. Businesses who aren’t utilizing SinglePlatform miss the opportunity to be discovered everywhere that matters online.
Don’t let mom miss out on your Mother’s Day meal because your restaurant is unsearchable. Learn more about how SinglePlatform can help your business today.
*This is a guest post from our friends at SinglePlatform.
Photo credit: Phu Tang.