People dine out to feel taken care of – that’s your expertise. Your team shines when they know a regular prefers sparkling water over still, is allergic to peanuts, or likes a corner booth best. Our expertise is delivering the kinds of insights that help you make every dining experience feel special and personal. That’s why we’re looking for new ways to integrate OpenTable’s flagship GuestCenter product with other hospitality-enhancing tools operators rely on.
Today, we announced an industry-first partnership with Upserve, allowing real-time, two-way data flow between GuestCenter’s operating system and Upserve’s point-of-sale system. Connecting guest preferences, reservation information, and point-of-sale data means restaurateurs can match individual checks to reservations, which allows servers to see what guests ordered during past visits and customize service on the fly.
“We immediately noticed an improved service flow from the front of the house to the back of house,” says Blake Mellgren, Executive Chef at Craft House, who uses both OpenTable and Upserve systems. “Having valuable guest information right on the POS has helped servers deliver a personalized experience and create a better connection with guests. Being able to seamlessly loop in the kitchen has allowed us to provide that extra touch, which has been essential in delivering exceptional service.”
Connecting the dots between guest, reservation, and check data is a big priority at OpenTable HQ. To date, we have integrations with 10 different POS systems, and thousands of restaurants are matching millions of individual checks to reservations every month.
With more guest insights at their fingertips, we know this partnership will help teams prepare better for shifts and anticipate guests’ needs. Hosts can see a guest’s spend and visit history as soon as they pull up a reservation, and servers can find guest dining preferences right in the POS. Checks may be created automatically when a guest arrives at the host stand, streamlining process and communication among staff. We’re also looking at more ways to create efficiencies on the floor, like putting check data to work in GuestCenter to improve turn times. By using information from the POS to automate processes like check creation or course status, we can drive a smoother, faster-turning front of house. Connecting different systems you rely on makes it easier for your team to do what they do best: hospitality.
“Our partnership with Upserve is the latest example of how we combine guest, reservation and spend data to help restaurants take hospitality to the next level,” adds Joseph Essas, our Chief Technology Officer at OpenTable. “Real-time data lets restaurants improve every part of service, from the host stand to the kitchen, and create more memorable experiences for their guests.”
If you already have GuestCenter and Upserve, you can get started now! Log into GuestCenter and learn more about onboarding here. Interested in learning more about Upserve? Click here to connect with a representative.